Aquaterra is a theoretical rebrand of Aquafina Water. The focus of the design is sustainability and a unique take on the growing market for aluminum single use water bottles.
Aqua.Terra: Aqua(latin):water, Terra(latin):earth
Sketches and Shape Exploration
Sketches exploring different bottle shapes, label designs and
carrier designs. The goal was a completely unique, elegant and ergonomic bottle.
A physical environment designed to introduce Aquaterra at a trade show or within a retail environment. The design caters to the target audience of outdoor enthusiasts and sustainably minded folk. It integrates both modern minimalist aesthetics and natural aspects to showcasing the beverage and the brand.
A collection of print posters created to inform and inspire viewers through conceptual and illustrative design.
Griffith Park Shakespeare Festival
This poster was designed for a class as a promotional piece for a LA Shakespeare festival. The design conceptually links modern LA culture to Shakespeare through imagery, bold type, and color.
Exploration of Concepts
Montana De Oro Promotional Poster
This poster was a class project created to promote Montana De Oro, a local state park. The illustration, texture, and text alignment call to the parks rugged natural beauty.
This poster was designed for a class as an exploration of hand lettering and creative type. The imagery emphasizes the strength and mystery of the ocean through the metallic appearance of the type and the giant squid illustration.