Aquaterra Bottled Water
Aquaterra is a theoretical rebrand of Aquafina Water. The focus of the design is sustainability and a unique take on the growing market for aluminum single use water bottles.
Aqua.Terra: Aqua(latin):water, Terra(latin):earth
Sketches and Shape Exploration
Exploration of different bottle shapes, label designs and
carrier designs. The goal was a completely unique, elegant and ergonomic bottle.
The final design is an elegant triangular bottle made entirely of aluminum and a sleek hexagonal carrier of recycled paper. The graphics are based off braided glacial rivers, exemplifying both the sustainability and fresh qualities of the product. Theoretically this bottle would be 100% recyclable, and would encourage re-use.
A physical environment designed to introduce Aquaterra at a trade show or within a retail environment. The design caters to the target audience of outdoor enthusiasts and sustainably minded folk. It integrates both modern minimalist aesthetics and natural aspects to showcasing the beverage and the brand.