AQUATERRA
Aquaterra is a theoretical rebrand of Aquafina Water. The focus of the design is sustainability and a unique take on the growing market for aluminum single use water bottles.
Aqua.Terra: Aqua(latin):water, Terra(latin):earth
Sketches and Shape Exploration
Sketches exploring different bottle shapes, label designs and
carrier designs. The goal was a completely unique, elegant and ergonomic bottle.
Environment Design
A physical environment designed to introduce Aquaterra at a trade show or within a retail environment. The design caters to the target audience of outdoor enthusiasts and sustainably minded folk. It integrates both modern minimalist aesthetics and natural aspects to showcasing the beverage and the brand.
Abyss Clothing Co.
Branding and apparel design for a local Santa Cruz clothing company. Designs capture the brands emphasis on surf culture and the importance and beauty of our ocean environments.
Abyss Clothing Co.
The logo design for Abyss reflects the surf culture the client desired through the bold display typeface, the illustration style, and the simple yet eye-catching color palette.
Sketches
Final Design
Applications
Apparel Designs
Three vector illustrations of different deep sea creatures that highlight the mystery and diversity of our oceans. The illustration style is similar to that of the logo to maintain consistency but detailed enough to capture the complexity and strange beauty of these animals.
Melting Face
Alternate identity option for Abyss Clothing Co. Melting Face draws more off the psychedelic influences of surf/skate culture.
